If you’re running a business, large or small, then you need to have a solid keyword strategy in place. Without one, you’re at a disadvantage when trying to rank in search engines, drive traffic to your website, and convert leads into customers.
A keyword strategy is simply a plan for how you’ll use keywords to achieve your business goals. It includes the research you’ll do to find the right keywords, the content you’ll create to target those keywords, and the campaigns you’ll run to promote that content.
Why is a keyword strategy so important?
There are a few reasons:
- Keywords are how people find your website
When people search for something online, they use keywords. If you want them to find your website, you need to be using the same keywords.
- Keywords tell you what people are interested in
By researching the right keywords, you can learn a lot about your target audience. What are they interested in? What are their pain points? What are they looking for?
- Keywords help you rank in search engines
If you want your website to show up in search engine results, you need to be using the right keywords. Search engines
